Learn how to introduce your products and work with major media outlets. We will discuss:
- PR representation
- How to get discovered organically
- Media kit development
- What it takes to get featured in a major publication or website
- What you need to ask and know if your product is being featured
- How influencers can fit into your plan to garner attention for your products
Instructor: Jessica Chia, Senior Beauty Editor at Allure and a level one certified aromatherapist. She has held beauty editor roles at both Women’s Health and Prevention magazines, and been named to Folio magazine’s 2016 30 under 30 list, which recognizes media’s brightest talents.